Search Engine Marketing

Search Engine Marketing (SEM)

Success on the web is no different than succes in the real world.  If your customer's cannot find your company then they cannot buy from your company.  Search engine marketing is the key to ensuring that your customers will find you.  Our search engine marketing services utilize a number of proven techniques that all conform to the policies and procedures recommended by the search engine's themselves.  There are dozens of dirty tricks and spam practices that can help a website dominate a search engine, all of these will eventually lead to your domain name being removed and in some cases banned from the search engine completely. 

There are highly effective, legitimate techniques that can be employed to help your website perform very well on the search engines, and leverage the tremendous reach of each search engine to help your customers find you easily. 

The basic elements of our Search Engine Marketing services are:

  • Search Engine Optimization
  • Link Building
  • Pay Per Click system setup, management and monitoring
  • Content Generation
  • Web Advertising

Search Engine Optimization

Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are actually two different things.  Search Engine Optimization is a technique that falls under the domain of search engine marketingSearch Engine Optimization is a technique employed by a web designer to make a website as appealing as possible to a search engine's automated robots that crawl all over the web updating the search engine's database and sending back data that is used to determine your website's page rank on the search engines.  Every search engine works a little bit differently, some are easy to optimize for, some are more difficult.  Google is probably the most complex search engine and is the hardest to optimize for.

Fox Development optimizes every page we design to perform as well as possible on the search engines while at the same time making sense to a visitor.  You have probably visited web pages before that popped up real high on the search engine list but was cluttered with mess and hard to really use.  This is an example of a poorly optimized site.  While visitors may see it high on the list and even go there, the bottom line is can the site convert a visitor into a customer?  Fox Development follows the best possible search engine practices to ensure a good rank while still paying careful attention to how the content looks on the page and how easy the site is to navigate and understand.  If you have questions or comments about Search Engine Optimization or Search Engine Marketing, contact us today!